Hiro Nishiuchi, officially appointed as ‘Philippine Tourism Fun Ambassador’ and promoting her advocacy

Ni: Rohn Romulo

TOURISM has been a dynamic sector in the Philippine economy.

According to the Department of Tourism local news earlier this year, a peak of 6,620,908 foreign tourists visited the Philippines in the year 2017 marking the remarkable growth of the country’s tourism industry.

Among the many strengths of the Philippine tourism is that the country has been home to one of the New 7 Wonders of Nature, the Puerto Prinsesa Subterranean River National Park, and one of the New 7 Wonders Cities, the Heritage City of Vigan. Majority of the Filipinos can understand and communicate in English making it easier to attract tourists and in turn helping the country’s economy.

This opened the door for Hiro Nishiuchi to explore the beauty of the Philippines.

She is an actress and a model primarily working in the fields of TV, magazines and advertisements both in Japan and internationally.


She is an avid traveler visiting over 30 different countries and has a book published about it. She loves scuba diving so much that she decided to own a license for it.

When she became the first runner up of Miss Universe Japan 2014, she realized the importance of taking care of one’s self and inspiring others to do the same so she started giving value to wellness and beauty. This also led her to expand her career internationally.

Her willingness to diversify her experiences allowed her to become part of the promotional activity of the Philippine Department of Tourism in 2014 where she visited the country for the first time.

Among the places she has been were Manila, Cebu, Bohol, Coron and Iloilo. Hiro shared that she fell in love not just with the beautiful sceneries but also the kindness of the Filipino people. She will never forget the warm welcome and hospitality of the people she met during her stay in the country.   Hiro has since then became active introducing the Philippines to the Japanese public.

On June 25, 2018, Hiro Nishiuchi is officially appointed as Philippine Tourism Fun Ambassador.

Given the title, Hiro initiated to create and promote her advocacy. Her goal is to “Promote Fun in the Philippines through International Conversations” where she aims to encourage and educate the people she meets all over the world about the beauty of another country she had the privilege to represent.

The Filipino community is grateful to have Hiro. She is a woman of fun and optimism and her love for diversity and expansion has brought her to succeed in her career.

In addition, being an appointed Ambassador for our country proves how true she is with her love for the Philippines. We know that she will continue to genuinely promote the beauty we can offer to the rest of the world for she has experienced it herself.

hiro n

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